NASCAR: History And Marketing :
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A 14 page paper that provides the history of car racing beginning in the prohibition era. The first actual organized race was held in Daytona Beach in 1938, organized by Bill France who went on to establish the National Association for Stock Car Auto Racing. NASCAR was officially established in 1947 with the first race under the bylaws and rules being held in 1948. A lot has changed since those first races. Today, the NASCAR races take place across the country although Daytona Beach is still the headquarters for the organization. This essay traces the history and evolution of NASCAR and comments on the changing demographics of fans over the years. The second part of this essay focuses on marketing strategies used by NASCAR, including partnerships and sponsors. The essay concludes with comments regarding future trends in marketing strategies. Data regarding fans and sponsors are included. Bibliography lists 14 sources.
Filename: PGnascar.rtf

Natural Turf Versus Artificial Turf Sports Fields
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This 16 page report discusses the benefits and controversies that exist in the sports world regarding artificial and natural turf playing fields. In the big money realm of professional sports, playing surfaces are generally chosen and maintained on the basis of what is the most cost effective and least problematic. Concerns regarding aesthetics, the “feel” of the surface, and personal preference of the players have been thought of as secondary, even tertiary, concerns. However, a huge number of injuries have been directly blamed on artificial turf and have resulted in key players being kept out of a game or even put on the injured list for an entire season. This report examines a number of those concerns and looks at potential alternatives. Bibliography lists 15 sources.
Filename: BWgvturf.wps

Negative Effects Of Advanced Sports Technology On The Sports Fan
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8 pages in length. The writer discusses how advanced sports technology, such as television broadcasts and steroidal drug use, has detrimentally impacted sports from the fan's perspective. Bibliography lists 4 sources.
Filename: TLCNegSport.rtf