Applying Sales Management Principles: Gateway Inc.
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An 11 page paper. This essay presents a sales plan for Gateway, Inc., which is the #2 direct marketer of personal computers. Topics include: description of Gateway, Inc, including their vision and philosophy; selected fiscal data; marketing mix (4Cs); competition; fiscal comparison with primary competitor; competitive environment; goals; marketing strategies; sales plan monitoring and controlling; summary and conclusions. 2 tables are included. Bibliography lists 12 sources.
Filename: PGgate.doc

ARAMARK - Time And Attendance Project
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This 15 page paper focuses on decision making within an action research project from the consultant's perspective. The company used is ARAMARK and the outcome of the project is to implement a more effective time and attendance system that will, among other things, eliminate overstaffing and understaffing, automatically calculate payroll, allow employees to access their own information and to reduce labor costs by at least $1 million per year. Sections in this essay include: action plan, executive summary, problem statement, which includes a brief overview of the company, identification of the problem, including alternative solutions, first client meeting, discovery and dialog, second client meeting, including the savings associated with the recommended solution, and final reflection. 1 Table is included. Bibliography lists 8 sources.
Filename: PGaramrk.rtf

Ascot House: Expansion in the EU
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A 10 page paper which examines the possibility of the retail clothing store, Ascot House located in the country of Malta, opening another store in Florence, Italy. Italy is a member of the EU, and at present Malta is on the board for becoming a member. Financial perspectives, retail business in the EU, and an examination of Florence as a location are all discussed. Charts are included as well. Bibliography lists 10 sources.
Filename: RAascot.wps