A Look at Microsoft and The Tootsie Roll Company
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This 3 page paper evaluates two firms in light of the balanced scorecard ( customer satisfaction, financial performance, internal business processes, learning and growth). Two cases are included: Microsoft and The Tootsie Roll Company. Bibliography lists 4 sources.
Filename: SA333TRC.rtf

A Market Analysis of a New Product
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This 10 page paper is a market analysis of a new product. A new beer La Militante, launched onto the Canadian market in 2004 is examined, the paper looks at what the product is, the potential market, how the market is segmented and the way the product is designed to appeal to some of these segments. The bibliography cites 2 sources.
Filename: TEnrewbeer.rtf

A Marketing Analysis of the King David Hotel
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This 6 page paper examines this hotel, and the corporation that owns it, in respect to its strategy. Many concepts are discussed in a ten part paper designed by a student. Items included involve history, strategic evolution, company mission, a five forces analysis and international aspects of the business. Many facts about the business are included in this paper that is chock full of information. Bibliography lists 6 sources.
Filename: SA401KDH.rtf