A Hypothetical Situation Regarding Support or Opposition of the Impending War by Corporate America
[ send me this paper ]
This 6 page paper uses the firm Ben & Jerry's as the case study. Should the CEO of this firm support or oppose the war in Iraq or remain neutral? A hypothetical situation is provided that forces him to make the choice. Several considerations are made inclusive of a look at opinion polls, nations the firm does business in and the history and culture of the company. Bibliography lists 6 sources.
Filename: SA306Ben.rtf

A Joint Venture Between Levi and Nike?
[ send me this paper ]
This 5 page paper considers a hypothetical proposal for a joint line of sportswear between Levi Strauss and Nike. The writer considers the advantages and disadvantages of such a collaboration. The bibliography cites 5 sources.
Filename: TElevink.wps

A Life Cycle Analysis of Credit Cards
[ send me this paper ]
This 24 page paper carries out an in-depth life cycle analysis of the credit card industry. The paper considers the background and development of credit cards and looks at the theory and application of the theory at the different stages; development, introduction, growth, shake-out, maturity and finally decline. The paper focuses on Diners Club as the first mover and Visa as the current dominant brand, but includes other brands and many examples of the theories of life cycle development and strategy in practice. The bibliography cites 11 sources.
Filename: TEccard1.rtf